real sapphics,
real music
whether it’s the typical ‘bury your gays’ trope, the hypersexualization of queer, femme-presenting people, or the overall misrepresentation of real sapphic-identifying people; sapphic representation in media… sucks, to put it lightly.
as a result, dr. martens, a brand loved and respected by the queer community, will launch real sapphics, real music, a 360 campaign designed to provide awareness and education involving real sapphic-identifying people from around the world.
dr. martens will also be hosting a real sapphics, real music pop-up shop in new york city. at the pop-up, sapphic and non-sapphic visitors alike will be able to purchase limited-edition dr. martens x real sapphics, real music merchandise while also being able to customize their old pairs of dr. martens with the help of local sapphic vendors and artisans.
sapphic saturdays, a weekly series sponsored by dr. martens where listeners will be introduced to a new sapphic-identifying person on saturdays through their spotify playlists, allowing listeners to get to know the newly-revealed sapphic through their current favorite songs, as well as through voice memos incorporated within the playlist.
the team + awards
milo
everything.
award
creative conscience - equality + justice theme winner (gold).